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Esports - adding engagement and community
Esports.. it's a term that's thrown around a lot. It's also something that a lot of providers misunderstand and misapply.
Luckily with Code Wizards you're in safe hands.. this isn't our first rodeo!
We've integrated esports into a variety of spheres ranging from grassroots play all the way to pro level. There is no "one size fits all" and each game/IP/environment and audience needs to be analysed to ensure it's a good fit.
Finding a Fit
Esports typically strive to hit one or more of the following objectives:
- Add "Fun" to the game
- Provide a levelling system so that players can get competitive games at their proficiency
- Increase "engagement" in a game (more people playing it or the same people playing more of it)
- Publicity and Marketing for a game (more eyeballs watching your game and wanting to participate)
- Extending the longevity / lifetime of a game (people play it for a longer duration than they otherwise would)
- Create a market for IAP (In App Purchases) / DLC
Understanding what your objective is central to creating the right approach for you and your players/users.
Tuning the Approach
All too often we see enthusiastic amateurs "layering" an "esports" proposition onto their game or their user base.. this often leads to frustration.
By using the (non-exhaustive) list above you need to decide which are most important as some run counter to each other.
For example if you want esports that people love to watch then you want exciting fast paced matched rounds culminating in the best player playing the second best player (hopefully!) in the finals. For this we want to remove people quickly and ensure poorer players are removed quickly; so a single elimination ("knockout" in the UK) tournament using slaughter matching is amazing. Conversely if want an exciting match for players then we want to match them evenly and a single elimination tournament is a poor experience as players have to sit around once they're removed; instead we could use double elimination or even swiss as a format.
No two competitions are the same but experience allows us to create interesting paced experiences or nailbitingly thrilling viewing tournaments.
Just like we need to tune the experience to the game, and the needs of the tournament/players, we must do the same for the esports systems used.
Popular tournament platforms like Toornament, epic.LAN, Battlefy etc are general purpose tournament platforms with direct support for some games and modes. However where we just need leaderboards or leagues then "backend as a service" platforms like PlayFab or GameSparks can make sense.
Tying a game directly to a platform allows for seamless play and vastly reduces the changes of cheating or foul play. As well as managing the scoring and results (and organising the players) this can also be augmented by AI to follow tournament chat and look for questionable content.
What can we provide?
At Code Wizards we can provide the service and the experienced esports staff to run your events either online or at an event.
We'll work with you to find the right system to use, the best way to manage players, how best to run the tournament(s) and which formats work best for you.
We're Honestly Here to Help!
Get in Touch
Code Wizards worked with us a number of initiatives including enhancing our Giving Voucher proposition and fleshing out our Giving Street concept. They provide a good blend of both business and technology expertise. We are grateful for their contribution to TheGivingMachine allowing us to improve our services and enhance our social impactRichard Morris, Founder and CEO TheGivingMachine
Code Wizards are a pleasure to work with.Richard Corps, Serial Entrepreneur and Augmented Reality Expert
We've challenged their team to integrate our cutting edge AI, AR and VR solutions and always come up trumps.
I love their approach and help on strategy.
Working In Partnership
We're up for (almost) anything.
Our partner network is continuing to grow with like-minded companies that can add value to our mutual client offering. If you would like to learn more about how we can grow together get in touch.