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Rapid Prototypes

Rapid prototyping can be a helpful tool for us as digital project managers to help clients who ask the question; ‘But will this work?’ and ‘How will this work?’ Often the simple, but frustrating answer is simply, ‘We don’t know yet – but let us help you work it out.’ A great way of working it out, and one that’s becoming increasingly popular with agencies and clients is by rapid prototyping -investing a little to make an informed decision on product viability before making any big investments.

Our industry moves at lightning speed, and as a digital project manager, we have to be quick to adapt to new ways of working. A current example of that is rapid prototyping. Nine months ago, I had never worked on a rapid prototyping project and now I’ve just wrapped up my fourth rapid prototyping project to test product viability quickly. So if you haven’t already worked on a rapid prototyping project, I’m in no doubt one is just around the corner for you.

Rapid prototyping refers to the process applied to building a proof of concept or rapid prototypes. A prototype is good for testing the validity of a concept. It will allow you to develop more features, faster but this is normally at the cost of quality and for this reason, the product will be, for the most part, disposable.

Prototypes come in different shapes and sizes

A rapid prototype is a lightweight first version of the product that can be tested with real users to gain more confidence in the product before the full build.

A proof of concept is a very lightweight, throwaway demonstrator of the product aimed at testing the idea behind the product before building it.

An MVP is the first production-quality version of the product, building up fully working features for the users.

Managing Director

Stuart Muckley

I've spent the last 20 years helping organisations utilise technology to their best advantage.

I've been loving building software since the age of 12 and it's still something that motivates me now. 

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