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Build and Operate live games on a single platform.  PlayFab gives you everything you need - game services, data analytics, and live operations tools - to launch faster, extend your game's lifecycle and reduce costs.

Sound good?  But who's going to do all that while you focus on building your game?  Leave it to the Wizards.

What exactly is PlayFab?

PlayFab is a complete backend platform for living games with managed game services, real-time analytics, and LiveOps capabilities; features that can help you boost revenue and increase player engagement while reducing costs.

PlayFab's backend services reduce the barriers to launch for game developers, offering both large and small studios cost-effective development solutions that scale with their game and help them engage, retain and monetise players.  PlayFab enables developers to use the intelligent cloud to build and operate game, analyse gaming data and improve the overall player experience.

The PlayFab platform is a natural complement to Azure for Games.  For your players, this leads to a higher, faster degree of innovation and better experiences.



A complete backend platform for live games.  Provides access to powerful tools that help you manage game services, including realtime analytics and liveops.


Multiplayer Wizards and PlayFab

PlayFab, when coupled with Azure, is your one-stop shop for a game's backend and servers.

So how can we help?  Our wizards are experts and implementing and supporting PlayFab's features and services - including PlayFab's Multiplayer Services capability.


Cross-network Identify and Data Player Authentication

Frictionless autthentication that lets players link accounbts across Windows, Xbox, Steam, Playstation, Nintendo, Facebook/Meta, iOS, Android and many more.

Player Data Management: Share player information and game state across devices.

Matchmaking: use the proven capabilities of Xbox SmartMatch on any platform to help players find the right opponents.

Multiplayer Servers

Dedicated Servers: low-latency real-time gameplay on any platform.

24/7 DDoS Protection: protect against attacks and other incidents.

Global Reach: Get closer to players on a cloud with more global regions than any other provider.

Control Costs: Dynamically scale server cores in response to demand.

Lobby Services: Azure PlayFab Lobby creates cross-platform scalable grouping mechanisms for players to play together.


Party: Connect players with low-latency peer-to-peer communication.

Text and Voice: accessible voice chat, transcription and translation.

Accessibility: automated speech-to-text transcription and voice synthesis.

Encryption: Ensure player communications are secure.

Leaderboard and Statistics

Tournaments and leaderboards: Facilitate permanent or time-limited competitions.

Scheduling: Reset leaderboards on a schedule and archive standings so players can see previous results.

Prizes: Reward players based upon actions and ranking.

Cheat Prevention: Detect and defend against unwanted behaviour.


Engagement & Retention

Game Manager Web Portal: A shared space where studio members can build, configure and operate your game.

Daily Reports: Evaluate performance using the top metrics form across the industry, pre-calculated for you daily.

Player Profiles: Track players across authentication services and enable cross-play over multiple platforms.

Customization: Use server-hosted player data and logic to buidl custom game mechanics.

Achievements: Use the rule engine (and custom player events) to build a powerful trophies/achievements/medals mechanic.

Real-Time Segmentation: Act immediately on targeted groups of players.

Player Communication: Engage your community with push notifications, emails, and message-of-the-day (MOTD) information.

Content Management

Remote Config: Manage your game configuration remotely - outside of the game client - make changes easier and make your vertical slice easier to tune without needing developers or long build & deploy times.

Item Catalog: Configure your catalogue of items available as DLC or IAP.

CDN (Content Delivery Network):  Upload, host, and deliver game assets via the Game Manager.


There has been a major change for the previous PlayFab Monetization suite with the goal of supporting titles with hundreds of millions of active players, large progression systems, and giant inventories.  This is Economy v2:

  • Updated integrations between inventory and catalog to allow you to support unique items, non-unique items, and stacks of items.
  • Batch Operations
  • Handling of high concurrency rates
  • Attach meta-data to items 
  • Large player Inventories


All the power of Azure in a box - access Azure Functions and allow scheduled changes within PlayFab.  Change prices, start events, message lapsed players.. the uses are endless.

A/B Testing

Player Buckets: Run experiments across your player base.

We're Honestly Here to Help!

Get in Touch

Got questions?  We're always happy to (at least) try and help.  Give us a call, email, tweet, FB post or just shout if you have questions.

Code Wizards were very efficient and transparent. It was a pleasure working with them as they brought valuable advice, insight and development to achieve our project's success.

Daniel Ross, Head of IT and Development, 52 Entertainment / Virtual Regatta

Code Wizards are a pleasure to work with.

We've challenged their team to integrate our cutting edge AI, AR and VR solutions and always come up trumps.

I love their approach and help on strategy.

Richard Corps, Serial Entrepreneur and Augmented Reality Expert

Working In Partnership

We're up for (almost) anything.

We believe that life is better in co-op (and if we can't help then we probably know somebody else that we can direct you to).  Get in touch.