Big Data and Business Intelligence

Everybody knows data is important but it's hard to find the real nuggets of information hidden within it.

We've helped clients from various sectors understand their data better and how that improves customer's lives (and their bottom line).  Whether you're a gambling operator or a retail operation having a close feedback loop where your data informs your business decisions is a major advantage over the competition.

Our approach is tailored to your business's size and approach: there's no point having massive "big data" tools if you can use a faster / more agile approach, and how data is exposed and mined is dependent on your users.

Typically we find that most clients need easy access to their data and need some of it aggregated/pre-filtered so it's most accessible.  Here we use your "normal" business tools to make life easier; for example excel for data filtering using pivot tables.

We love it when clients engage with us and together we can create segments, personas and goals.  In this way customers can be better understood, internal communication increases as ambiguity is removed and customers get a tailored marketing and sales experience which helps them.  

So, whether you need to determine absolute net margins across your products or you need to create a personal relationship to your customers then we can create a plan to take you from the basics all the way to integrating your data into automated CRM pipelines where data feeds every decision.