Building Your Content Strategy

For many the formulation of a content strategy sends shivers down their spine, and that’s why it’s import to consider appointing a specialist digital provider to help address the subject with you.

Your strategy planning should fall in two areas, Research and Content.

By researching first you will be able to address and identify issues that you currently have and review examples and models of other companies.

Your content strategy process should then include the following;

Where are we now?

Where do we want to get to?

How do we get there?

How do we know when we’ve arrived?!

In addition to the above the specialist will also take you through the following:

Insight and persona generation

Aligning content with brand strategy

Defining a content marketing mission, and a key model for relating content to brand purpose and essence.

Distribution and format

Optimisation culture

Content and technology

Social media activity

When it comes to creating a content marketing strategy for your social media channels it is all too easy to get caught up thinking about the end result.

When will the content be published, and how can you ensure it reaches your correct audience?

Whilst the above are clearly important there are a whole raft of others issues to consider too.

According to the Content Marketing Institute, just 37% of B2B marketers have a documented content strategy in place, with a lack of concrete preparation reportedly contributing to failure rates.

We can help you to address the following:

Define your customer persona

Determine what works and what doesn’t

Align format and channel

Create an editorial calendar

Set KPI's

Collaborate and listen

If you would like to learn more about this important subject and how you can seek assistance please contact us at https://www.prominentmc.com/