Skip to the content

Building Your Content Strategy

For many the formulation of a content strategy sends shivers down their spine, and that’s why it’s import to consider appointing a specialist digital provider to help address the subject with you.

Your strategy planning should fall in two areas, Research and Content.

By researching first you will be able to address and identify issues that you currently have and review examples and models of other companies.

Your content strategy process should then include the following;

Where are we now?

Where do we want to get to?

How do we get there?

How do we know when we’ve arrived?!

In addition to the above the specialist will also take you through the following:

Insight and persona generation

Aligning content with brand strategy

Defining a content marketing mission, and a key model for relating content to brand purpose and essence.

Distribution and format

Optimisation culture

Content and technology

Social media activity

When it comes to creating a content marketing strategy for your social media channels it is all too easy to get caught up thinking about the end result.

When will the content be published, and how can you ensure it reaches your correct audience?

Whilst the above are clearly important there are a whole raft of others issues to consider too.

According to the Content Marketing Institute, just 37% of B2B marketers have a documented content strategy in place, with a lack of concrete preparation reportedly contributing to failure rates.

We can help you to address the following:

Define your customer persona

Determine what works and what doesn’t

Align format and channel

Create an editorial calendar

Set KPI's

Collaborate and listen

If you would like to learn more about this important subject and how you can seek assistance please contact us at

About the author

Steve Holden

Steve Holden

Steve has successfully completed over 30 years in sales, marketing, PR and film production and has run his own business since 1998.


He has personally managed numerous corporate account clients including LivingWell Health Clubs, H20 car valeters, Pertemps, Astroturf UK, Hilton Hotels, Georgia Pacific  and Kendrick Homes.


A specialist in content writing for web sites and corporate video scripts, together with digital media and films that supports social media, blogs and electronic newsletters, he is often consulted to review and produce client strategies for marketing and communications.


Specialities: Non-Executive Director, Business Coach and Growth Mentor, Marketing, PR, Digital Media, Presentational Trainer, Executive Film Producer and Scriptwriter at and

comments powered by Disqus

We're Honestly Here to Help!

Get in Touch

Got questions?  We're always happy to (at least) try and help.  Give us a call, email, tweet, FB post or just shout if you have questions.

Code Wizards were very efficient and transparent. It was a pleasure working with them as they brought valuable advice, insight and development to achieve our project's success.

Daniel Ross, Head of IT and Development, 52 Entertainment / Virtual Regatta

Code Wizards are a pleasure to work with.

We've challenged their team to integrate our cutting edge AI, AR and VR solutions and always come up trumps.

I love their approach and help on strategy.

Richard Corps, Serial Entrepreneur and Augmented Reality Expert

Working In Partnership

We're up for (almost) anything.

We believe that life is better in co-op (and if we can't help then we probably know somebody else that we can direct you to).  Get in touch.