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It used to be enough to say that ‘content is king.’

But, with the explosion of content on the web today, it means that if you want to create value and drive traffic to your website - it’s much smarter to say ‘fresh content is king.’

High-volume, low-quality content will no longer rank well on Google, as its algorithm will always lift fresh and trending pages in the search results.

Nearly all search engines have a ‘freshness’ filter which introduces ‘recency’ as a search criteria.

From your perspective it is one thing to understand the need for fresh, custom, recent, authoritative and trusted content – but another thing to actually write it in a way that will attract readers — and links.

Professional content writers will not only save you time but money too.

Whether you need to develop a week’s worth of tweets — or prepare a custom whitepaper on an obscure, technical topic — your may not have the resources internally to properly develop good unique content.

Proven, authoritative writers and proofreaders

• authors in a variety of fields and professions, with different quality levels to match your needs

• experience in creating custom content that will fit your unique needs

• a work flow process that makes ordering and then exporting the resulting content easy, fast and scalable

• the ability to fulfill your content needs quickly and inexpensively, while delivering the quality you expect

The end result
You get fresh and highly linkable content with several common attributes that can be easily measured and maximized for the highest search engine rankings.

Whether it’s a well-written web copy, a press release, a news article or a blog post, the following attributes will be the same.

 

You get fresh and highly linkable content with several common attributes that can be easily measured and maximized for the highest search engine rankings.

Whether it’s a well-written web copy, a press release, a news article or a blog post, the following attributes will be the same.

• Core topic
• Number of words
• Reading level of content
• Embedded media (images, video, podcast, etc.)
• Outbound/reciprocal links on the page
• Scope/thoroughness of content
• Information structure (Top 10 list, ‘ultimate guide,’ info aggregation, etc.)
• Apparent target audience
• Apparent target audience skill level (basic vs. advanced)
• Stage of the buy cycle targeted
• Style and tone (formal, third person, etc.)

• It’s not just about writing content!

• A content creation partner is key for firms of all shapes and sizes

• Just as relevant for PR and promotional campaigns

• Our services can create a real added value service for you

• Fresh and regular website content is imperative for success

• Above is also true for social media, blogs, PR, case studies, eshots and articles

• PR and SEO should be working together

• Details of our services can be found at: www.prominentmc.com

Want to build a content strategy for your website read our blog post 

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Get Your Content Ready

We begin every web project by focusing on your content first and working with you to structure it in a meaningful way.